The topics covered are designed to help you achieve proficiency in the economics competency objectives measured in the course competency exam. Before you take the exam, you will be able to:

• Explain the importance of the marketing function in the contemporary business organization.
• Describe concepts and frameworks that help position a firm in its market environment and successfully establish a firm as a viable competitor in its targeted market(s).
• Recognize the value of being customer-driven as an employee and as an organization
• Identify marketing problems and apply appropriate marketing strategies and tools.